Madison & Khalid Campaign
For the University of Cincinnati’s 2024-25 student government Presidential and Vice Presidential race, I was approached by Madison Wesley—who was running for President—to design the campaign graphics for the Madison & Khalid campaign. The two were the winning candidates and are now the Student President and Vice President at the University of Cincinnati.
Brand Identity
Typography and Color
Their campaign, themed around playing cards, featured the slogan “We’re all in!” and the acronym A.C.E. We used a red and black palette, integrating their initials as card numbers. To match the aesthetic, I chose “Input Sans Compressed” for authenticity and “Altivo” for a bold contrast.
Social Media
Introduction
This account reached over 600+ followers from the end of February when the account opened to March 1st, when we announced their win.
Instagram profile picture resembling a poker chip.
Each letter had 5 accompanying initiatives. Shown are examples of each.
Introductory post to express their candidacy
First posts on the account introducing the candidates
A.C.E. Posts
Endorsements
Endorsement posts mentioned every UC student that left an endorsement for the campaign.
Meet the Team
Meet the team posts were formatted in a similar way to the endorsements, trying to feature as many students in one post as possible. These posts featured two students on each photo, with their name, major, and role on the campaign team.
