Personal Project - FA25, SP26

Presidential Campaign

This campaign project focuses on developing a cohesive visual system that communicates a central idea across multiple platforms. As the student running for president, I was leading a campaign team of 30 students, while also designing my own material with the help of a graphics team. Through research, concept development, and iterative design, this work translated an idea into a narrative that spanned multiple touchpoints.

As the one running for president, I facilitated communication with our endorsers, ran the social media pages, led the design team, and did as much outreach as humanely possible!

As the one running for vice president, Sam aided with all of the above and curated the wonderful campaign events that the team held throughout the semester. She often attended midday events in my steed as I was on co-op at the time.

Acknowledgements

Campaign Timeline

This campaign spanned from fall of 2025 until mid spring 2026. During this period the team collaborated on designed materials, planned events, coordinated meetings with students, tabled, and generally acted as a representative of the campaign.

Timeline of a campaign process showing phases: design of print materials, campaign prep, registration, social media and marketing, voting, and campaign period.

Initial Moodboards

From the start we were inspired by old campaign posters, wanting to feel natural, human, and personable to the student body. We thought bringing as many college graphics, high-contrast hues, and an analog element to all our designs and campaign brand was most important.

A collage of political and social protest posters, artwork, and historical images, including images of the U.S. Capitol building, iconic figures, and messages calling for change and activism.
A collage of various political and social campaign posters, flyers, and artwork related to voting, Bernie Sanders, and political activism.

Branding I

The main concern with our branding was the implementation of a red and blue color scheme. With the obvious political undertones of those colors, we wanted to ensure that the branding didn’t appear to read as “red versus blue.” Included below are initial drafts for the main poster and brand elements.

A color palette chart titled 'Color Palette Generations' showing various color swatches with their hexadecimal codes, names, and some annotations. Colors include Sunflower Gold, Royal Azure, Classic Crimson, White, Graphite, Ink Black, Cool Sky, Strawberry Red, Deep Crimson, Cornflower Blue, Flag Red, Onyx, Deep Twilight, Pacific Blue, and Chartreuse. Text annotations mention how close the red is to UC's.
A collage of campaign posters for Grace Nunn and Sam Goodwin running for student body president and vice president, featuring their names, photos, and slogans.

Branding II

To distinguish from the typical red and blue political color schemes, we implemented a dark indigo to contrast the bright red, creating a story of interweaving campus experiences. The ampersand served as our logo, a reminder that this campaign is between us AND the student body.

Graphic design featuring blue, red, and white colors with text and photographs of two young women. The text includes names and slogans supporting Nunn and Goodwin for student body president and vice president, along with social media handles and color codes.

T-Shirt Prints

To continue with the theme of being “real” the design team carved the Nunn&Goodwin logo as well as the ampersand out of linoleum to print onto the campaign team member shirts.

A black ampersand printed on paper
Black and white printed paper with overlapping letters and numbers, some of which are partially torn or obscured.
A linoleum block print with a purple or brownish hue, next to a printed shape resembling a stylized ampersand, with a textured surface.

Social Media

The Instagram was opened on February 16th and closed on March 13th. During this month, there were over 300k views on posts, 8k reactions, and a gain of 603 followers. The TikTok also had success, with one video receiving 5k views and 700 likes.

A collage of photos from an outdoor event on a college campus, including a flower thank-you note, a woman with a trade offer sign, a pizza flyer, a coffee recap, images of people at an event, and two women in business attire holding a meatloaf.

Events & Giveaways

A collage of promotional images and announcements for Nunn & Goodwin, featuring happy people, voting reminders, and event details, with a website URL on a blue background.

Informative Posts

A collage of campaign images featuring a young woman named Bella Galea, including her portrait, campaign endorsements, group photos of supporters, and candidate endorsements with their names and photos.

Celebrating Community

Website Launch

In addition to the usual socials the team created a Framer website from scratch to give students more details about the campaign. This includes endorsements, team members, and initiative information.

Results & Reflection

At the end of the day, we lost the election, but I wouldn’t describe it as a loss. I’ve never spent so much time putting myself out there, talking to strangers, and genuinely showing my passions to the student body. It was hard, but it was also a beautiful experience that I would’ve given my all, even if I knew the results. I’m appreciative to the amazing team that helped me put together this campaign, and I am honored to (almost) be one of the first DAAP Student Body Presidents at this University.

A digital collage featuring two women in professional attire, with text overlay introducing Grace Nunn and Sam Goodwin for student body president and vice president, with their respective academic programs and fun facts, set against outdoor urban backgrounds and close-up portraits.