Design Research Methods - FA25

Neighbor Dispatch

The Neighbor Dispatch uses human-centered design to meaningfully improve quality of life within Cincinnati neighborhoods. Communities across the U.S. are experiencing increased disconnection and isolation, one in three adults reports loneliness, and many younger residents avoid interacting with their neighbors altogether. This breakdown in local connection limits access to shared resources, weakens support systems, and erodes a sense of place.

We identified neighborhood newsletters as a powerful vehicle for rebuilding community and promoting cultural equity. Rather than producing a newsletter ourselves, we created a comprehensive, approachable guide that empowers residents to create their own. The fold-out poster and interactive “Know Your Neighbor?” activity walk users through the steps needed to start a newsletter while encouraging them to shift perspective from self-focused thinking to the needs and interests of their neighbors. Through 1:1 and focus group testing, users moved from statements like “I care about [blank], so I would write about [blank]” to “My neighbor cares about [blank], so I would write about [blank],” demonstrating a measurable shift in empathy and mindset.

Lucy and I were very collaborative in this process. I was primarily focused on the storytelling of our research presentations, as well as illustration, and the implementation of design research methods throughout this process.

Acknowledgements

Diagram showing connections between a man, a woman, and a group of smaller images of people, indicating social network or community links.

Project Introduction

Intended Outcomes

PROJECT FRAME: Communities in the united states are losing their sense of place because of the isolation felt by the lack of meaningful connection that is found on devices.

PROJECT STATEMENT: Neighborhood newsletters have the opportunity to bind community as well as spread resources to contribute to mutual aid, however, people are unsure of where to start and how to pertain to an audience.

PROJECT DEFINITION: A detailed guide that walks community members through the information necessary to start a neighborhood newsletter in neighborhoods within Cincinnati, Ohio and encourage a sense of place.

Sequence of icons illustrating a process: a document, a person, Wi-Fi signal, and two people connecting in a handshake.

Exploratory Research

The exploratory phase was spent developing a better understanding of our project space and ensuring the foundation of the newsletter is built off empathy and the needs of our users. We used a variety of design research methods (not all shown below) to make sure we completely understood the project space before starting with design.

An infographic discussing the history and impact of newspapers and digital news, featuring text and images of historical newspapers, a printing press, and digital news platforms.
Backtracking
A Venn diagram with three overlapping circles labeled Users, Access, Engagement, and Mediums. The Users circle contains items related to community members and residents. The Access circle includes topics on information content, readability, hierarchy, and language. The Engagement circle features items like local businesses, events, and social media, while the Mediums circle lists communication methods like email, web, and letter. The overlapping sections contain related subcategories.
A collage of various community newsletters, flyers, and informational pamphlets arranged in a grid pattern, categorized under themes like 'Image Heavy,' 'Informative,' 'Text Heavy,' and 'Leisure/Entertainment.'
Territory Map
Gap Analysis
A profile picture of a man with glasses, a beard, and a gray cap, smiling outdoors near a brick wall. To the right are text blocks and a magazine cover related to the Claypole Commons project, discussing storytelling, environmental change, and a newsletter. There is also a quote in an orange box at the bottom: 'I'm curious about narratives and telling stories...'
Expert Interview

Turning Point

Upon further research, we realized our problem space is NOT formatting a newsletter, but providing a guide to help someone start a newsletter. The thought of starting a newsletter is the biggest barrier.

Audience Interactions

A community bulletin board with a large poster asking, 'What do you want to read?' and sections for sharing poems, updates, stories, art, events, recipes, and ideas, filled with colorful, hand-drawn notes and illustrations.
Two women are standing at a bulletin board, writing on a paper with the heading 'What Do You Want To Read?' in a public indoor space.

Set up posters around daap with prompted interactions to inform our content and audience goals for a potential guide. DAAP-goers were able to try various answering methods -- free write, stamping, mind mapping in order to explain what would draw them to a community and a newsletter.

Green banner with black text that reads "What do you want to know about your community?" and a paragraph of smaller text in the upper right corner.
Header with large red and cursive text asking, 'What are essential pieces of community?' and a black button labeled 'Community' in the center. Small paragraph in the top right corner prompts viewers to identify and explain key community pieces.
A person with red hair, wearing a dark hoodie, shorts, and hiking shoes, stands facing a white wall in a shopping mall, writing or drawing on a poster board mounted on the wall.

Audience Personas

Side-by-side comparison of two profiles with photos and personal information, including names, bios, ages, marital statuses, occupations, locations, goals, and pain points, each with icons representing different themes.

Generative Research

Rapid Testing

The generative phase was spent rapidly ideating and testing in order to identify what is important for the final phase.

The Process:
Give testers the “9 step worksheet” where they describe the consideratIons / steps they would take to start a newsletter. then give our “how might we..” statement to generate ideas on how to teach someone those 9 steps

Blank neighborhood newsletter template with numbered list from 1 to 9 and a banner titled 'Walk, Talk, Use' at the top. The banner has black and white block letters spelling out the phrase.
Colorful infographic with large, multicolored title stating 'How to Write a Newsletter.' The poster is numbered from 1 to 7, with each step containing handwritten tips and questions related to creating a newsletter, such as content gathering, understanding the audience, benchmarking, editing, collecting feedback, testing, and feedback.
A homemade poster encouraging people to write a newsletter, with the phrase 'How to write a newsletter' at the top. The word 'NEWSLETTER' is spelled out with colorful, cut-out letters.
Sketches of a digital folder hierarchy, flowchart process, and a newsletter design template.
Colorful handmade poster with cut-out letters spelling 'THE 7 MAGICAL STEPS'. Handwritten notes at the bottom say 'use this style consistently! it's fun'.

Testing the Cause & Effect Worksheet, Voting Exercise, & Personal Building Worksheet. Most of the feedback noted that the instructions that are straight to the point with minimal “fluff” are much more successful and to always include examples.

Multiple colorful worksheets and notes on a table, with two young women working on them in a conference room or classroom setting. One woman is writing in a notebook, while the other is holding a yellow worksheet.

Evaluative Research

Product Testing

The evaluative phase is focused on refinement and final testing. After we created the “audience” pages, we tested them within different age groups to ensure the content was accessible to all.

A collage of various stationery items and printed materials including books, notebooks, bookmarks, and hand-held devices showing forms and documents.

Asked participants before reading spread; “what would you write about in a hypothetical newsletter?” Allowed them to walk through content and activity-- then asked the question again.

Callout with black text on a white background, surrounded by a pink dashed border.
A worksheet with sections titled 'Audience Considerations' and 'Audience Worksheet'. The worksheet includes examples of colorful cartoon faces representing different audiences and space for notes and reflections. There are pink sticky notes with handwritten notes and a colorful book titled 'The 7 Step Magician' partially visible on the right side.
A young boy with glasses, wearing a red shirt, is lying on a plush blanket, resting his head on his arm, and watching a television.
Two women sit at a desk looking at papers and a workbook with colorful cartoon characters, in a room with beige walls. One woman wears a black sweater and silver jewelry, the other wears a blue sweatshirt.
Text that reads, 'Younger users were able to comprehend the content and wording of the booklet pages.'

Refinement & Speculation

To get to the final versions, we tested multiple paper sizes, type sizes, character styles, and most importantly, the effectiveness of the “Know Your Neighbor Worksheet.”

Collection of infographic presentation slides about neighborhood and audience considerations, featuring colorful characters, worksheets, and diagrams for community engagement and newsletter planning.
A poster on a refrigerator door titled 'Know Your Neighborhood' featuring colorful illustrated characters with numbers 1 to 7, each describing different community roles or responsibilities in a neighborhood.